| It's common sense
that to get a different result you must start by changing the
way you do things.
We do things differently to most other web site designers.
We do this by building our sites from the ground up to work
with search engines. Over the last couple of years the techniques
used to do this have become steadily more complex, this complexity
is in direct proportion to the value of having a well optimised
site.
Why is search engine optimisation more important now?
Because search engines are so much better. This means more people
(even complete computer novices) now use search engines on
a regular basis to find information on subjects of interest,
in particular when they are ready to purchase goods and services.
The value of today’s search engines is similar to the
value of the Yellow Pages, and like the Yellow Pages, search
engines can charge a hefty fee for a priority listing. A well
optimised site can as much exposure, if not more, than a priority
listing, from this you can start to see the value of building
your web site right from the start.
As the number of searchers increases so does the ability of
search engines to match the query with a relevant bunch of search
results. A bonanza for those that get it right.
Many clients (your competitors perhaps) judge a finished web
site by how it looks, how fast it downloads, the quality of
the
graphics and text, all of these things are important and we
take great pains to get them right, but if no body ever finds
your new web site their value is at best debatable.
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