Search Engine Optimisation (SEO)
A key area to the success of most web sites is the ability to show up high in search engine results. Most content on the Internet is found via searching in search engines, there are billions of potential customers searching for businesses each day. Searches are carried out for every type of product and service.
There are a number of stages to be successful in this task, including:
- Determining the best keywords and phrases to use.
- Building the site with those words appropriately embed in both the content and code.
- Linking strategies.
- Ongoing maintenance strategies (modifying/adding content, ongoing linking, keyword tweaking).
Each of these stages can be broken down into sub sections, but they must all be looked addresses, with the first steps being the most critical.
Search Engine Marketing, Internet Marketing
Search engines will often take time to to notice and provide a benefit for for search engine optimisation work, commonly around 2 weeks, but can be up to 2 months.
We’d suggest a thorough discussion about the required outcomes from search engines, including a look at the demographics of your target market before proceeding with building your site (that is if search engines are important to the sites success). Using Google Analytics can give you great insight in to how your SEO efforts are effecting your site traffic so we usually add in the Google Analytics tracking code as part of the SEO process.
Call us now on (03) 9720 4338 to discuss your required outcomes.